How to write a movie in a paper
Wednesday, September 2, 2020
Film Critique - Dances with Wolves Movie Review
Film Critique - Dances with Wolves - Movie Review Example The Wind in His Hair, a youthful, irate Indian, didn't confide in him by any stretch of the imagination. When Dunbar carried back Stands With a Fist, who was a white young lady that was living with the clan and was endeavoring self destruction following the passing of her significant other, Dunbar was viewed the clan less dubiously by everyone. At that point, when Dunbar came into the camp to inform the clan regarding him spotting Buffalo, he accomplished legendary status, and everyone needed to be his companion starting there on. Dunbar then began living with the clan. He took in the language and wedded Stands With a Fist. Dunbar was caught by the military when he returned to his unique post to recover his journal, feeling that the journal would be utilized to discover the Sioux clan and murder them. The Sioux siblings of Dunbar trapped the Army men who were taking Dunbar to be gone after for conspiracy and presumably hanged. Dunbar realized that his quality in the clan made the who le clan an objective, and put everyone at serious risk, so he realized that he needed to leave. With crushing sadness, he and Stands With a Fist left the clan. In the inscriptions, it was made realized that the whole clan had submitted to the white manââ¬â¢s rule year and a half later. One of the significant subjects that ran right through the film was the white manââ¬â¢s dismissal for nature and creatures. Through this subject ran a propensity that the white man had no respect forever, period. The subject of having a general negligence for nature, along these lines having a general dismissal for creatures, was quietly acquainted with the character of John Dunbarââ¬â¢s guide.... The Sioux siblings of Dunbar trapped the Army men who were taking Dunbar to be gone after for treachery and most likely hanged. Dunbar realized that his essence in the clan made the whole clan an objective, and put everyone at serious risk, so he realized that he needed to leave. With overwhelming sadness, he and Stands With a Fist left the clan. In the inscriptions, it was made realized that the whole clan had submitted to the white manââ¬â¢s rule year and a half later. Topics One of the significant subjects that ran right through the film was the white manââ¬â¢s dismissal for nature and creatures. Through this topic ran a propensity that the white man had no respect forever, period. The subject of having general dismissal for nature, along these lines having a general negligence for creatures, was unobtrusively presented in the character of John Dunbarââ¬â¢s manage. This guide tossed a metal can into the grassland, and by the way that Dunbar viewed this activity, unmistaka bly Dunbar didn't support of this. The topic was addressed significantly more unmistakably in an ensuing scene â⬠there were dead creatures in a lake, every one of them shot to death. It wasnââ¬â¢t clear why these creatures were slaughtered â⬠they obviously were not murdered for their cover up, or their meat, on the grounds that the whole remains were left to spoil in the water. They obviously were executed distinctly for sport. The following occasion where the crowd was demonstrated that the white man had no regard for creatures or nature came during a scene where there were a huge number of wild oxen decaying in the sun. They were deprived of their covers up and their tongues, at that point left on the grassland to spoil. This was an affront to the Indians â⬠they relied on the bison for the meat, the stow away, the organs, the bones, everything. They didn't
Saturday, August 22, 2020
Drug Addiction in Bangladesh Essay
Chronic drug use is anything but an ongoing issue in Bangladesh. However, it has been rising. As of late Drug Addiction has fundamentally expanded in Bangladesh. This operator of human obliteration has spread its appendages worldwide and furthermore in our nation. Each clever and compassionate individual on the planet society and worldwide associations, for example, the UN and WHO are frightened by the current pace of habit. These days almost 10% of outpatients in our medical clinics are instances of illicit drug use including heroin, ganja and phensidyl. These are for the most part adolescents and youngsters between 15-30 years old and originate from all layers of the general public. In any case, there are teenagers underneath 15 years old and people more than 30. Medical clinic overviews show that normal period of medication addicts is 22. The addicts are understudies, experts, agents, workers, rickshpullers and from different callings. Understudies are the most influenced and medications have caused disintegration in gauges of instruction and understudies have additionally quit any pretense of going to schools and universities. Indeed, even universityââ¬â¢s educators are getting dependent as of late. These addicts are going to different crimes, so as to acquire drugs. What are Drugs? World Health Organization (WHO) characterizes Drug; Drug is a compound substance of manufactured, semi engineered or common cause expected for symptomatic, helpful or palliative use or for altering physiological elements of man and creature. Medication impacts straightforwardly impact the financial and social parts of a nation and genuinely to a human body. What is illicit drug use? The word dependence implies getting habituated with something. If there should arise an occurrence of medications when a human body gets subject to some animating things, and after a specific period it makes a propensity which implies that the body has gotten reliant on the energizer which is enslavement. World Health Organization (WHO) characterizes it: Drug is a concoction substance of manufactured, semi engineered or characteristic source proposed for symptomatic, helpful or palliative use or for altering physiological elements of man and creature. Figure: illicit drug use Various STAGES OF ADDICTION: A medication abuser can experience various phases of tasting separated from ordinary way of life. Medication misuse can rot typical human faculties through profound sentiments. It makes various kinds of fervor both in the body and psyche. At last, it makes an individual enthusiastic to drugs. Over the long haul the client needs to build the portion step by step. Habit has a few phases. an) Initial stage b) Pre-full grown stage c) Mature stage and d) Dangerous stage an) Initial stage (beginning): This is the primary phase of illicit drug use. From the start, an individual begins to take medicate without concerning his body. At the beginning period he takes it just typically, and gets the standard bliss, which causes him to feel better. Once in a while, he needs to contact radiant energy and dreams himself as a drifting constituent in the sky. This is the main phase of medication manhandling. Novices are in this gathering. They take medicate a few times per week with their companions or seniors in their region, who are as of now dependent. He gathers it and procedures it to take. b) Pre-developed stage (the genuine trial of medication): In this stage, drugs become a propensity, and the abuser needs more. Feeling better s/he attempts to build the measurements drugs. It is taken in any event 4-5 times each week. This is the essential stage for abusers in getting dependent. At the underlying stage they can without much of a stretch oversee or gather the cash for buying. They gather cash from their family, and now and again from different sources. They consume medications with their companions. Following a couple of days they have to take more and gotten reliant on it both intellectually and genuinely. The abrupt requirement for overabundance cash, includes them in criminal acts like commandeering, and they feel excited to do it. c) Mature stage: After the pre-experienced stage abusers become genuinely dependent. They need to take it consistently, after a specific period. In limit of cases it is required some investment. For that, they are occupied throughout the day in gathering the consumption of medication. They need considerably more cash for it and at times they betray the law. Many suspend their training in the wake of neglecting to focus on any sort of control. They overlook social convention, consistently stay terrible tempered and feel they are consistently morally justified. They would prefer not to hear any exhortation and consider themselves mindful and skillful. At times they feel disappointed and even lose the will to live. e) Decaying stage: After develop stage the majority of the abusers remain nearly rotting. It implies step by step their lives disintegrate. They can understand, how imbalanced they are. They lose taste for food. At this stage they become completely reliant on sedate, bit by bit following a couple of hours they need to take it, in any case their body framework stops. In that circumstance the abuser loses human qualities and carries on like a beast. They have no sense to assess fortunate or unfortunate, to appreciate anything, they lose enthusiasm for typical male/female yeamings. Lastly one day they completely give up to drugs, which lead them to their graves.
Friday, August 21, 2020
Freud paper
Freud and analysis has changed the way the world thinks for a long time. His thoughts have been acknowledged by people in general as all the more a subsequent conviction. Freudian psychiatry has likewise affected the manner in which we consider God and the Bible. In his examination, Freud appeared to wipe out God, saying that He was made by us. He likewise said that we don't have to reply to a higher force in our lives. On the off chance that we pass by this standard, we are essentially defining our objectives to society's measures; we will be tolerating what society believes is correct and rang, not what God considers as right and wrong.You are basically passing by matter of sentiment and not what is genuinely right. Freudian psychiatry challenges scriptural educating by saying that we needn't bother with God to reply to or to try and have in our lives. Freud is basically saying we needn't bother with a God to ââ¬Ësurvive' in the public eye's eyes; everything can be clarified eit her substantially or logically. As it were, having no God in our lives is a reason to not pay any brain to God's lessons. On the off chance that this is valid, would we be able to submit rimes and not need to stress over the consequences?It appears that as indicated by Freud, we will just experience the difficulty of offering an explanation to society; we shouldn't need to stress over the disgrace of telling God. In any case, as Christians, we should channel different hypotheses through the Bible to affirm its strength in God and His lessons. So is Freudian analysis right? I won't judge it and let you know whether it is correct or wrong; I will simply express my supposition on it. Misrepresentation's hypothesis is fundamentally the same as of that of Darning's hypothesis of SocialDarwinism; natural selection. One might say, on the off chance that we get rid of God, we may be going after top spot in the public eye. There will be no seat close to God in Heaven. There will be, as per F reud, no endless life. The a large portion of our concerns would be offering an explanation to society's judgment upon us. Freudians hypothesis conflicts with the Bible in numerous angles; we should even now filter outside data through the Bible to find the solution that is right, not in our eyes, however Gods eyes.
Tuesday, May 26, 2020
Management of Stress by Executives Management Assignment - 275 Words
Management of Stress by Executives Management Assignment (Essay Sample) Content: Management of Stress by ExecutivesNameInstitutional AffiliationManagement of Stress by ExecutivesNo company has come up with policies on stress management. That is why Herbert Benson and Robert L. Allen wrote an article entitled How Much Stress Is Too Much? to help companies manage stress. According to the authors, the tools which managers need to use to fight stress include fight-or-flight response and Yerkes-Dodson law. This paper reviews the article by looking at the two methods that executives must possess to manage stress effectively. Administrators need to embrace the use of fight-or-flight response. When utilized aptly, it allows an individual to avoid a dangerous or threatening situation. The response is associated with increased performance since it triggers the release of stimulants which prepare individuals to accomplish tasks and achieve goals. However, this riposte has undesirable effects that need to be counteracted through relaxation response and exerci se (Benson Allen, 1979).Furthermore, the article has discussed Yerkes-Dodson law which executives need to utilize. This law asserts that as stress increases, efficiency and performance proliferate, but only to a given level. Performance and effectiveness decrease if the pressure keeps mounting (Benson Allen, 1979). Therefore, the stimulants released as a result of stress increase peoples efficiency for an initial period but later cannot stop from dropping it.In a nutshell, stress is a serious issue and demands attention especially in a workplace. Being inevitable, it will always be present in a ...
Saturday, May 16, 2020
Liver Cancer - 1757 Words
ââ¬Å"Each Year in the United States about one-hundred and fifty-thousand patients develop cancer of the colon or rectum. Around fifty percent of these patients will either have a cancer that has already spread to the liver or they will come back in future years with metastatic cancer to the liver.â⬠Liver cancer, or other known as Hepatocellular Carcinoma, is a cancer residing in the liver. There are other cancers like metastatic cancer that starts at other organs then spreads to the liver. Being the third most common cancer in the world, it is also one of the deadliest. Twenty percent of the patients that are affected by liver cancer survive for a year after diagnosis. Sadly, five percentile of the survivors live for only five years or more.â⬠¦show more contentâ⬠¦During stage two, there might possible still be only one tumor found, or there are several around two inches, but unfortunately it has also gained access to close blood vessels. There are chances of a liver t ransplant as long as the patient does not have cirrhosis, or is a possibility for the selected patients with stage one, or stage two. If faced with the chance of a liver transplant, the percentile of living five years rises from five percent all the way to thirty to sixty percent. In stage three there are three different possibilities. One of them is that several tumors are present with one being larger than two inches, or one of the tumors has gained access to a major vein in the liver area. Another possibility is that one of the tumors has invaded a close organ, or has infiltrated the liverââ¬â¢s outer layer. The last option of stage three is that close lymph nodes have been invaded. For the final possible stage of liver cancer, the cancer and tumors have spread to other organs, and or parts of the body. In this stage, tumors can no longer be surgically removed, and the survival rate is approximately five percent for five years. Unless the cancer is found in an early stage the chances of survival are very minimal and hazardous. Learning that you are diagnosed with liver cancer is a very grief stricken process. There are many ways of coming into terms with being diagnosed with cancer, but each patient has to find their own way of coping, but theShow MoreRelatedHow Liver Cancer Affects The Liver Essay1307 Words à |à 6 Pages This report will discuss how liver cancer affects the liver. I will discuss the how liver cancer affects the normal operation of the liver, what causes liver cancer, how this cancer can be detected and how this cancer can be treated. I will conclude with a discussion of how common liver cancer is. The liver is a vital organ which has multiple functions to keep the body operating normally. The liver stores vitamins, sugar and iron to help give the human body energy. It controls the production andRead MoreHow A Healthy Liver Is Necessary For Survival, And When The Threat Of Liver Cancer Essay1233 Words à |à 5 PagesA healthy liver is necessary for survival, and when the threat of liver cancer looms liver transplantation (LT) is an option. The liver is the bodies largest internal organ. It has many important functions including preventing infections, removing bacteria and toxins from the blood, and more. (ââ¬Å"Liver Transplantâ⬠, 2012, p.1). Some signs of liver failure are fatigue, loss of appetite, muscle loss, forgetfulness and confusion. The most prevalent sign of liver failure is jaundice, a condition that causesRead MoreLiver cancer takes thousands of lives every year. Alcohol and tobacco are the main causes of liver1200 Words à |à 5 PagesLiver cancer takes tho usands of lives every year. Alcohol and tobacco are the main causes of liver cancer which ruins your liver and causes it to fail. Liver cancer is one of the worst cancers because if your liver fails you will die , the body cannot survive without a liver for more than a few hours because is does so many functions that the body requires. The liver is basically the filter for the body to clean it and dispose of waste, but in actuality it does so much more. Obesity is one ofRead MoreLung cancer, hepatocellular carcinoma (liver) and gastric cancer are three of the main causes of1600 Words à |à 7 PagesLung cancer, hepatocellular carcinoma (liver) and gastric cancer are three of the main causes of cancer deaths in the Asian community. Philanthropic organizations are nonprofit nongovernmental entities that use donations to aid the society in some way. The Asian Cancer Research Group is an independent, not-for-profit company that benefits the society and advocates Christianity. The goal of the Asian Cancer Research Group (ACRG) is to research and improve the treatments for the most common typesRead MorePreventative Measures And Lifestyle Modifications That Can Reduce The Chances Of Developing Liver Cancer891 Words à |à 4 Pagesmeasures and lifestyle modifications that can reduce the chances of developing liver cancer. The avoidance of viral hepatitis is imperative, being vaccinated against hepatitis B during childhood offers incre ased defense against the disease causing virus. Avoiding intravenous drug use, and other factors directly related to the contraction of hepatitis B and C is also key. Excessive alcohol consumption is known to contribute to liver damage, more specifically cirrhosis. Thus avoiding alcoholism is an importantRead MoreEssay On Liver Cancer761 Words à |à 4 Pagesdecrease liver size and improve liver function tests, it also affects the normal liver as well as tumorous tissues, limiting their usefulness [5]. CA which is based on the non-toxic nature of cold temperature has emerged to be a valuable and preferred treatment modality for deeply seated tumours in the liver. Liver cancer, the fifth most common cancer in the world, can be separated into hepatocellular carcinoma (HCC) which is the primary cancer of the liver and metastatic cancer to the liver fromRead MoreLiver Cancer Embolization1218 Words à |à 5 PagesSignificance Liver cancer is a major public health concern worldwide, ranking as the third cause of cancer-related deaths globally (7). Only a minority of patients are amenable to curative surgical resection (8, 9). These non-surgical patients are currently treated with chemoembolization, radiation, and systemic chemotherapy with significant improvements in survival, but the tumor recurrence is still the norm (1). The rationale for using embolization in HCC patients is to starve the tumor by occlusionRead MoreLiver Cancer Case Study798 Words à |à 4 PagesDescription of Procedures This proposal is to investigate the role of tumor immune microenvironment changes in local recurrence and metastatic spread of liver cancer after catheter-based therapies using an orthotopic HCC rat model. We will use 250-350 buffalo rats (male and female) between 5 to 7 weeks of age. A subgroup of animals will be used to fine-tune the effective dose of treatment agents and advanced imaging protocols proposed. Survival surgery procedures will be performed using asepticRead MoreEffects Of Liver Cancer And The Presence Of Cyanobacteria During The Drinking Water1372 Words à |à 6 PagesMajority of the studies conducted including ones mentioned above, there was a strong correlation between the chronic symptoms i.e. liver cancer and the presence of cyanobacteria in the drinking water. The presence and study of cyanobacteria dates back to the 1930ââ¬â¢s, therefore, this is not a particularly new field of study. This gives the current researchers/ investigators with important retrospec tive information to use to build on current research. It also appears that most of the cyanobacteria speciesRead MoreNon-Alcoholic Fatty Liver Disease Case Study1565 Words à |à 7 Pagesfatty liver disease and its histological scoring systems. Non-alcoholic fatty liver disease (NAFLD) is an increasingly common cause of chronic liver disease. The study says that the incidence of recurrent steatosis in patients transplanted for cryptogenic cirrhosis or NASH-cirrhosis ranges from 25%-100%, while NASH development is observed in 10%-37.5% of these cases without leading to early allograft failure. The ongoing discussions of the limits of alcohol intake in ââ¬Å"nonalcoholicâ⬠fatty liver revolve
Wednesday, May 6, 2020
Value Alignment - 990 Words
Running Head: VALUE ALIGNMENT Value Alignment Value Alignment Ethics and corporate values play a significant role in an organization and are both imperative to success. To attain a successful alignment between individual and corporate values, there needs to be a synergy between the employee and the organization he or she work for. The benefits contain significant value to both the organization and the employee. Established in 1898 as Brad s Drink, PepsiCo has grown substantially and is a carbonated soft drink sold in 190 countries worldwide. Ethics play an important role in PepsiCo s mission and vision statements, which in turn, supports employees whose values are parallel. Circumstances, surroundings, andâ⬠¦show more contentâ⬠¦Pepsi believes in truth, respect, responsibility, and empowering people to be the best. My personal and professional values share similar aspects. At work employers expect honesty, respect, and completion of a job well done. Values are an important part of running a business successfully. The va lues that executives bring into the organization form the work environment for the rest of the employees. This helps to build a strong mission and vision in which the organization strives to run the company by. Pepsi is no exception to this rule. The Pepsi Company understands that there is a lot of competition in the market, so in order for them to stay competitive the executive need to make decisions that show that there values come with every decision that is made. Just like the organization stated that they understand that what is good for society should be good for business. The reason they say this is that they want consumers to understand that they will make decisions based on what is good for both and not just business. They want to make sure that consumers understand that values are important to running the business. No matter what types of values run drive an individual or an organization, it is important for business to have positive morals and values to be successfu l. This is why Pepsi believes in ââ¬Å"Performance with a purpose.â⬠References Business Dictionary. (2010).Show MoreRelatedValue Alignment Essay1221 Words à |à 5 PagesValue Alignment for Wal-Mart Fadi Anadri, Betrina Hood, Schercitha Miller, Samantha Redfearn BUS/475 Bill Crigger July 21, 2010 Value Alignment for Wal-Mart An individualââ¬â¢s personal values depict what is important in his or her life, and such values often determine his or her behavior. Furthermore, values are an enlightenment of why people act or react the way they do, based on their personal beliefs. The combined values of an individual and organization must be compatibleRead MoreValue Alignment1385 Words à |à 6 PagesValue Alignment One company recognized worldwide for its family oriented services and performances is The Disney Company. The values instilled by The Disney Company (Disney) are one of the biggest contributers to its success. The following will discuss the origins and subsequent evolution of personal and workplace values and will explain how the individual values drive the actions and behaviors. The paper will also analyze the alignment between persoanl values and actions and behaviors as wellRead MoreCoca Cola Value Alignment1449 Words à |à 6 PagesValue Alignment Paper Tanisha Harrison, Starina Nelson, Elizabeth Velazquez, Jennifer Hoff BUS/ 475 Mr. Ramirez August 14, 2012 In todayââ¬â¢s professional atmosphere, establishments hire a culturally diverse workforce to have a reasonable advantage over other companies. This modification allows an establishment to concentrate on the steps of life while generating goods, which reaches cultures. In other words, these modifications agreeRead MoreValue Alignment for Coca-Cola Bus/4751060 Words à |à 5 PagesValue Alignment for Coca-Cola BUS/475 Value Alignment for Coca-Cola The Origin and Evolution of Coca-Colaââ¬â¢s Workplace Values In May 1886 as a one man business in Atlanta, GA, Dr. John Pemberton, a Pharmacist who created the noncarbonated drink as medicine used as a medical elixir, nerve, and brain tonic during the origin(s) and subsequent evolution of Coca-cola started. Later carbonated dihydrogen monoxide was integrated into the drink presently known as Coca-Cola. Robert Goizueta is the currentRead MoreNeutrogenas Leadership: Vision, Mission, Value , and Swot Analyses Alignment with Jnj4783 Words à |à 20 PagesNEUTROGENAââ¬â¢S ALIGNMENT WITH JNJ CREDO Neutrogenaââ¬â¢s Leadership: Johnson and Johnsonââ¬â¢s ââ¬Å"Our Credoâ⬠is Our Commitment Thiri Zin Argosy University Abstract Neutrogena commitment to and align with Johnson and Johnsonââ¬â¢s Credo is through effective communication from management. Strategy comprehension and community cooperation heavily rely on Leadershipââ¬â¢s transparency and transfer of pivotal knowledge. This report analyzes the vision, mission, values andRead MoreLeadership Style And Its Impact On The Culture Of Each Organization Essay1043 Words à |à 5 Pagesmission and/or vision statement. Many leadership models focus on the needs of the organization, such as production, competition, technology and management. The organizations mission statement broadly defines its vision and establishes the structure for values and principles to guide employees. In addition, the objectives in the mission statement are the means to achieve the organizationââ¬â¢s goal, (Basu, nd.). In this essay, I will compare the companyââ¬â¢sââ¬â¢ mission statements of TDIndustries and IKEA, examiningRead MoreRole Of A Leader s Top Responsibiliti es973 Words à |à 4 Pagesof communication. In addition, communication is an essential element in enhancing value change in companies. The values must be well presented, understood for the implementation to be a success. One of a leaderââ¬â¢s top responsibilities is to communicate expectations clearly and accurately to followers. Seagram had to change every aspect of the way that it was managed. They had to unlearn their old culture and new values had to be reinforced. Diagnosis of current situation: Unfortunately, the companyRead MoreDefining Best Practice : Corporate Responsibility Essay1730 Words à |à 7 PagesDefining Best Practice: Corporate responsibility is ultimately about the reasons and ways in which a company sets its values, moral standards, ethical considerations and states an organizational purpose that is based in greater societal good. After this course, I believe the ââ¬Å"best practiceâ⬠of corporate responsibility in a high tech global economy leverages several course methodologies but ultimately 1) the tenets of Gilliganââ¬â¢s Ethics of Care model which balances care for self (or corporation) andRead MoreHow Values Affect Individual and Organisational Behaviour Essay1493 Words à |à 6 PagesHow values affect individual and organizational behaviour Schwartz (1992) described values as desirable, trans-situational goals, changing in significance that serves as guiding principles in peopleââ¬â¢s lives. In simpler words, values evolve from circumstances with the outside world and can change over time. They are believed to have a significant influence on the behavioural and emotional of individuals (Rokeach, 1973), also on the organisational culture (Oââ¬â¢Reilly amp; Chatman, 1996). ValuesRead MorePolitics Of The Earth : Climate Change981 Words à |à 4 PagesWeââ¬â¢ve covered a great deal of material so far dealing with environmental communication strategies, major influencers and overall public engagement. Value charts, theories, approaches, roles and tricky language are just a few of the topics we delved into in the first few weeks. The readings each discuss the major influencers of peopleââ¬â¢s opinions of the environment, be they political leanings, opinion leaders, linguistic maneuvers, location, or captivating imagery. Additionally, race, affiliations
Tuesday, May 5, 2020
Bcg on Hul free essay sample
Once you know which businesses stand where in your business portfolio, you also come to know which businesses need investments, which needs harvesting (making money), which needs divesting (reducing investment) and which needs to be completely taken out of the business portfolio. For a major organization like HUL, ITC etc which have multiple categories and within the categories, they have multiple lines of products; the BCG analysis becomes very important. At a holistic level, they get to make a decision on which product to continue and which product to be divested. Which product can give new returns with good investment, and which products are reaching the apex of market share. BCG Growth Share Matrix ââ¬âà The BCG growth share matrix was developed by Henderson of the BCG group in 1970? s. The matrix classifies businesses / SBUââ¬â¢s by 1) Relative Market Share ââ¬âà The market share of the business / SBU / Product in the market as compared to its competitors and overall product / category. 2) Market growth rate ââ¬âà The growth rate of the industry as a whole is taken into consideration from which the growth rate of the product is extrapolated. This growth rate is then pitched on the graph. Thus by having 2 basic but at the same time very important factors on X axis and Y axis, the BCG matrix makes sure that the classifications are concrete. Calculating the Market growth rate comprises of both industry growth and product growth rate thereby giving a fair knowledge of where the product / SBU stands in comparison to the Industry. The market share on the other hand comprises of the competition and the product potential in the market. Thus when we consider growth rate and market share together, it automatically gives us an overview of the competition and the industry standards as well as an idea of what the future might bring for the product. Once the businesses have been classified, they are placed into four different quadrants of the matrix. The quadrants of the matrix are divided into 1) Cash Cows ââ¬âà High market share but low growth rate (most profitable). 2) Stars ââ¬âà High market share and High growth rate (high competition) 3) Question marks ââ¬âà Low market share and high growth rate (uncertainty) ) Dogs ââ¬âà Low market share and low growth rate (less profitable or may even be negative profitability) On the basis of this classification, strategies are decided for each SBU / Product. Letââ¬â¢s discuss the characteristics and strategies of each quadrant in detail. Explanation: 1) Cash Cows ââ¬âà The cornerstone of any multi product business, cash cows are products which a re having a high market share inà a low growing market. As the market is not growing, that cash cow gains the maximum advantage by generating maximum revenue due to its high market share. Thus for any company, the cash cows are the ones which require least investment but at the same time give higher returns. These higher returns enhance the overall profitability of the firm because this excess revenue can be used in other businesses which are Stars, Dogs or Question marks. In the case of HUL following are the Cash cows like Mass Soaps, Beverages, Oral care and Laundry which are running very well in the market today, Oral and Mass soap today is doing very good hence it is the cash cows for HUL today. Strategies for cash cow ââ¬âà The cash cows are the most stable for any business and hence the strategy generally includes retention of the market share. As the market is not growing, acquisition is less and retention is high. Thus customer satisfaction programs, loyalty programs and other such promotional methods form the core of the marketing plan for a cash cow product / SBU. 2) Stars ââ¬âà The best product which comes in mind when thinking of Stars is the telecom products. If you look at any top 5 telecom company, the market share is good but the growth rate too is good. Thus because these two factors are high, the telecom companies are always in competitive mode and they have to juggle between investment and harvesting vis investing money and taking out money time to time. Unlike cash cows, Stars cannot be complacent when they are top on because they can immediately be overtaken by another company which capitalizes on the market growth rate. However, if the strategies are successful, a Star can become a cash cow in the long run. Just like the products from HUL like Hair Care products, Skin Care products, Premium Soaps Laundry products, Deodorants and itââ¬â¢s lately release brand Water (PureIt) Strategies for Stars ââ¬âà All types of marketing, sales promotion and advertising strategies are used for Stars. This is because in cash cow, already these strategies have been used and they have resulted in the formation of a cash cow. Similarly in Stars, because of the high competition and rising market share, the concentration and investment needs to be high in marketingà activities so as to increase and retain market share. ) Question Marks ââ¬âà Several times, a company might come up with an innovative product which immediately gains good growth rate. However the market share of such a product is unknown. The product might lose customer interest and might not be bought anymore in which case it will not gain market share, the growth rate will go down and it will ultimately become a Dog. On the o ther hand, the product might increase customer interest and more and more people might buy the product thus making the product a high market share product. From here the product can move on to be a Cash Cow as it has lower competition and high market share. Thus Question marks are products which may give high returns but at the same time may also flop and may have to be taken out of the market. This uncertainty gives the quadrant the name ââ¬Å"Question Markâ⬠. The major problem associated with having Question marks is the amount of investment which it might need and whether the investment will give returns in the end or whether it will be completely wasted. Processed foods and Color Cosmetics are few of the Question Marks for HUL since it is very rare found in the market due to the reason that it is not giving results as much expected in the consumer market today. Strategies for Question marks ââ¬âà As they are new entry products with high growth rate, the growth rate needs to be capitalized in such a manner that question marks turn into high market share products. New Customer acquisition strategies are the best strategies for converting Question marks to Stars or Cash cows. Furthermore, time to time market research also helps in determining consumer psychology for the product as well as the possible future of the product and a hard decision might have to be taken if the product goes into negative profitability. ) Dogs ââ¬âà Products are classified as dogs when they have low market share and low growth rate. Thus these products neither generate high amount of cash nor require higher investments. However, they are considered as negative profitability products mainly because the money already invested in the product can be used somewhere else. Thus over here businesses have to take a decision whether they should divest these product s or they can revamp them and thereby make them saleable again which will subsequently increase the market share of the product. Dogs for HUL are its Sea Products which is definitely and alarm for HUL to kill it. Strategies for Dogs ââ¬âà Depending on the amount of cash which is already invested in this quadrant, the company can either divest the product altogether or it can revamp the product through rebranding / innovation / adding features etc. However, moving a dog towards a star or a cash cow is very difficult. It can be moved only to the question mark region where again the future of the product is unknown. Thus in cases of Dog products, divestment strategy are used. Sequences in BCG Matrix [pic] Success Sequence in BCG Matrix ââ¬â The Success sequence of BCG matrix happens when a question mark becomes a Star and finally it becomes a cash cow. This is the best sequence which really gives a boost to the companyââ¬â¢s profits and growth. The success sequence unlike the disaster sequence is entirely dependent on the right decision making. Disaster sequence in BCG Matrix ââ¬â Disaster sequence of BCG matrix happens when a product which is a cash cow, due to competitive pressure might be moved to aà star. It fails out from the competition and it is moved to a question mark and finally it may have to be divested because of its low market share and low growth rate. Thus the disaster sequence might happen because of wrong decision making. This sequence affects the company as a lot of investments are lost to the divested product. Along with this the money coming in from the cash cow which is used for other products too is lost. Results on the strategies for HUL based on the BCG Matrix. There are four strategies possible for any product / SBU and these are the strategies which are used after the BCG analysis. These strategies are 1) Build ââ¬âà By increasing investment, the product is given an impetus such that the product increases its market share. Exampleà ââ¬âà Pushing a Question mark into a Star and finally a cash cow (Success sequence) ) Hold ââ¬âà The company cannot invest or it has other investment commitments due to which it holds the product in the same quadrant. Example ââ¬âà Holding a star there itself as higher investment to move a star into cash cow is currently not possible. 3) Harvest ââ¬âà Best observed in the Cash cow scenario, wherein the company reduces the amount of i nvestment and tries to take out maximum cash flow from the said product which increases the overall profitability. 4) Divest ââ¬âà Best observed in case of Dog quadrant products which are generally divested to release the amount of money already stuck in the business.
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